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Subrise OS | Operations

MQL Tracker

Track marketing qualified leads by channel, measure forecast vs actual performance, and understand exactly where pipeline generation is ahead — or falling behind.
Subrise Operations - MQL Tracker
MQL tracker - forecast vs actual

Real-Time Visibility Into Marketing Pipeline Performance

Stop guessing whether marketing is on track. Instantly see year-to-date MQL performance, how it compares to plan, and which channels are contributing most to pipeline creation – auto-magically.

Find the Channels Really Driving MQL Performance

Marketers love to talk about their “channels”, but rarely do they actually know how to measure them. With the Subrise platform, configure and measure MQL performance for any digital channel (and also track offline channels, like events).

MQL Tracker - Channel tracking

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MQL Tracker - automated submissions

The Automation You Need - Built In

No need for third party, expensive channel attribution software. It’s all built in – and no extra cost.

Frequently Asked Questions (FAQs)

An MQL is a prospect that chooses to deanonymize. The platform is build for B2B businesses and is designed to be integrated into locations where a user asks to engage the business directly – a demo request, a call, etc.
Yes, they are. We provide embeddable code, which works with any form technology. During the onboarding process, we help set you up. Once installed, it tracks every submission as well as the channel source, making sure you understand which channels – and thus which investments – are driving growth.
Yes! We provide a list of pre-configured channels – you pick the ones you use. For digital conversion funnels we do source attribution. For offline channels, e.g. event sponsorship, add them as custom channels and type the MQLs / demo requests you received.

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