Just Launched – the 2026 Data Business Benchmark Report

Just Launched:
the 2026 Data Business Benchmark Report

Accelerate growth.

Accelerate growth.

(Or prepare for exit).

(Or prepare for exit).

Subrise is an operating partnership for B2B data businesses — pairing you with an attached Co-CEO, a proven growth framework, and a purpose-built operations platform — to get you unstuck, grow business value, and if desired, prepare for acquisition.

01

HOW SUBRISE WORKS

Growth acceleration, only for data businesses.

Most books give you a framework. Most advisors give you time. Most software gives you tools. Subrise gives data businesses all three in a single, productized 12-month engagement — unified by the Subrise Standards: 50+ benchmarks defining what operational excellence looks like for a data business.

01 / FRAMEWORK

The Subrise Growth Model

The framework places your business against the Subrise Standards, surfaces the gaps blocking your next level, and defines the work to close them.

02 / ADVISORS

Your Co-CEO

A Co-CEO attached to your business, with deep experience running and improving data businesses. The decisions you’re weighing and the constraints you’re hitting — they’ve worked through both, in their own data business first.

03 / SOFTWARE

Subrise OS

The business operations platform where every Subrise Standard ships as a productized workflow, across every department. The Renewal Tracker, for example, makes renewal excellence obtainable for the whole company.

Subrise — Three Disciplines, One Engagement Subrise combines three disciplines into a single productized 12-month transformation: the Growth Model (framework), Senior Operator Advisory (people), and Subrise OS (software). 12-MONTH TRANSFORMATION 01 / FRAMEWORK The Subrise Growth Model 02 / ADVISORS Your Co-CEO 03 / SOFTWARE Subrise OS

02

THE SUBRISE GROWTH MODEL

From Reactive to Investable.

In 12 months.

Placement Diagnostic
Understand Phase I
Stop the Leak Phase II
Grow Phase III
Investable L4
Optimized L3
Tracking L2
Reactive L1
Pre-engagement · 2–4 weeks Placement Diagnostic We benchmark your business against the 50+ Subrise Standards and place you on the Growth Model. You leave with a populated Scorecard and a 12-month plan built for where you actually are. Typical entry: Score 25–45 · L1–L2 Month 01 · Understand Customers Deep customer review: who buys, who renews, who churns, and why. The first thing that has to be true before you can plan anything else. Typical: Score 30–50 · L2 Month 03 · Stop the Leak Renewals The Renewal Tracker goes live. No missed renewals, organization-wide price expectations, and centralized retention data. Renewal excellence becomes the default. Typical: Score 45–60 · L2 Month 05 · Stop the Leak Pricing Pricing and packaging discipline installed across new business and renewals. Margin protection before you scale growth motion. Typical: Score 60–70 · L3 Month 08 · Grow Marketing With retention solid, growth motion gets installed. Marketing programs, measurement, and accountability — built on a base that won't leak. Typical: Score 75–85 · L3 Month 12 · Acquisition-Ready Board / Year 2 Investable on every dimension. The Scorecard tells the truth. The business runs the playbook on its own. Optional: prepare for acquisition, or compound into Year 2. Target: Score 86–100 · L4 Investable
ACQUISITION-READY
PRE-ENGAGEMENT 2–4 weeks
M01Customers
M02Data & Team
M03Renewals
M04Forecasting
M05Pricing
M06Org
M07Team
M08Marketing
M09Programs
M10Sales
M11Expansion
M12Board / Y2

The journey runs through every function of the business — CS, sales, marketing and product. Each month installs the Subrise Standards specific to that theme. By M12, your business is operating on all 50+, scored continuously against cohort benchmarks.

The cadence is weekly. A standing checkpoint with your Co-CEO walks the Standards in flight — what advanced, what’s stuck, what’s queued. Working sessions handle whatever’s mid-execution. A strategic 1:1 anchors the rhythm — real ground, not status updates. And in between, anything else the business throws at you — a deal that needs review, a hire that needs a second opinion, a board deck that needs pressure-testing, a fundraising conversation, a pricing call — runs through your Co-CEO. 

A sample of the Subrise Standards

01/Executive

Executive Dashboard

One source of truth across every department — what the board and ELT read from.

02/Renewals & CS

Renewal Forecasting

Forecast accuracy within ±5%; rolling 4-quarter visibility; board-ready every quarter.

03/Sales

Deal Review Workflow

Every deal reviewed against the same rubric; coaching tied to outcomes per rep.

04/Pricing

Pricing Discipline

Continuous optimization; 18–24 month price-increase cycle; relative-value justified.

05/Marketing

GTM Plan Discipline

GTM plan tied to MQL/SQL/revenue forecast; variance tracked and explained monthly.

06/Product

Roadmap Communication

Quarterly roadmap shared with customers and board; tracked against delivery.

…and 50+ more, mapped to every operational area of a B2B data business.

03

SUBRISE GROWTH SCORE

Get your Subrise Growth Score, and Level,
in 5 minutes. Absolutely free.

Twelve questions about how your data business operates today, built on the same Subrise Standards we use in the paid Diagnostic. You leave with a directional placement on the Growth Model, a composite score, and a read on what’s blocking your next level.

Your Result · Sample
58
Out of 100
Your Level L2 — Tracking Core systems exist. Data is disconnected. Forecasts unreliable. Renewal motion ad-hoc.
You ·
L1 Reactive
L2 Tracking
L3 Optimized
L4 Investable
Where most data businesses sit today Score 30–55, L1–L2
Where Subrise customers finish Score 86+ by M12

Directional placement, not an audit. The free Growth Score gives you a level and a composite. The paid Diagnostic gives you the standard-by-standard breakdown, the 17-page analysis, and the customized 12-month plan.

04

HOW TO GET STARTED

Every engagement starts with the Diagnostic.

A 30-day deep-dive by your Co-CEO — measuring your company against the full 50+ Subrise Standards, surfacing every gap blocking your next level, and producing the customized plan that runs the engagement.

The Work
01
Customer Calls

Voice-of-customer across the renewal and acquisition base.

02
Financial Review

P&L, unit economics, cohort behavior, retention math.

03
System Access

Data flow, tooling audit, source-of-truth diagnosis.

04
Leadership 1:1s

Departmental constraints and aspirations, by function.

The Output
Subrise Standards Scorecard

Placement against all 50+ Standards, with cohort context.

17-Page Business Analysis

Standard-by-standard breakdown, gaps, and root causes.

Customized 12-Month Plan

Month-by-month roadmap built for where you actually are.

05

CUSTOMER CASE

Six months ago, ready to sell.

Today, accelerating.

Six months ago I was ready to sell ForecastWatch. Today I’m growing it. Brand and strategy weren’t my strengths as a technical founder, and that gap hurt the business in ways I couldn’t fix alone. Subrise gave me a 12-month plan and led the rebrand and platform relaunch. Existing customers are genuinely happier, and new customers are starting to come in too. That’s the proof.

Eric Floehr

CEO and Founder, ForecastWatch.com

Engagement · ForecastWatch
12-month plan Month 6 of 12
Month 0 Ready to sell
Today Growing it
Shipped in 6 months
Customized 12-month plan
Brand relaunch
Platform relaunch
Customer experience reset
06

SUBRISE OS

Operational excellence, productized.

Subrise OS

Subrise OS is the operations platform where every Subrise Standard runs as a workflow. Operations across every department, plus the cohort Intelligence that gives every Standard its number — included with every engagement, with Intelligence offered free, standalone, to confirmed data business operators.

Included, Not InvoicedSubrise OS comes with every operating partnership — in place of the patchwork of CRMs, dashboards, and trackers your team runs today.

What Gets RetiredRenewal spreadsheets · custom CRM fields tracking comp · the QBR deck template · the Notion doc that drifts · the comp-plan PDF nobody can find · the executive report cobbled together monthly · the GTM planning doc that lives in three places.

The Data Business Benchmark Report

Data Business trends using 30+ data points on 425+ data businesses. All Free.
Operate better. Market better. Build product better. Get the Report.

07
ABOUT US
garrett-linkedin-RED-bkgd-2025_10

Garrett Schemmel

FOUNDER AND CEO

Garrett spent 15+ years running and improving B2B data businesses. Five companies. Multiple private equity exits. $200M+ in combined acquisition value.

A firm of data business operators.

Every Co-CEO on our bench has run and improved B2B data businesses — as founders, as turnaround executives, sometimes both. The judgment in every engagement comes from that experience, not from a methodology deck.

We’ve run this transformation enough times to know the work is always the same: understand the customers, the data, the team; stop the retention leak; then grow. 

You’ll be paired with the operator whose pattern-matching most closely fits your stage and constraint. They lead the engagement; the rest of the bench backs them up.

Subrise is the system we wished existed each time we ran one of these companies ourselves. Productized, so it scales beyond a single operator. Software-anchored, so judgment doesn’t get lost between calls. `