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Subrise OS | Operations

ICP Builder

ICPs, or “Ideal Customer Profiles”, are critical to business alignment – but modern software doesn’t integrate it across the organization – until now. Subrises ICP Builder helps you establish a clear ICP and integrate throughout critical systems for Marketing, Sales and Product.
ICP Builder
Firmographic ICP building

Your ICP Firmographics - Automagically Created

Firmographics are the key part of your ICP – think revenue range, employee count. Through our automated “Model from Customer” feature, enter customer websites and we automagically build your ideal ICP.

Identifying Your ICP's Technographics

Technographics – a fancy phrase for “what software your customers buy or don’t buy” – is critical for finding the right ICP. With our Technographic ICP Builder, select from a long list of software companies – or add your own.

Technographics icp builder

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Website signals ICP builder

Let Us Review Your Prospects Websites for you

For experienced GTM leaders, you know that the ultimate determination of an ICP lives in reviewing prospect websites and looking for “signals”. Subrise has automated that process – insert a company website(s), we’ll find the keyword signals that matter.

Frequently Asked Questions (FAQs)

Generally, you’ll see an ICP defined at the company-level, i.e. what type of company is idea to buy from us? The concept of a Buyer Persona is less defined in modern GTM best practices, and as a result, we don’t include in our platform to avoid confusion.
Nope, there’s not. We do recommend 3-5 companies to populate each ICP type.
Not within the platform. We have explored AI-enabled ways of doing this, but the level of information needed is extensive. We provide ICP defining services through Subrise Services – check us out!

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