Today’s updates are all about helping marketing teams move faster with better structure, clearer visibility, and stronger execution workflows.
Improved GTM Planner
We’ve rolled out a meaningful refresh to the GTM Planner, with improvements across the overall experience, a more effective campaign planning workflow, and a stronger analytics summary to help teams quickly understand what’s in motion and where attention is needed. The result is a planning environment that feels more actionable for product marketing teams managing multiple launches, content streams, and cross-functional timelines.
New PR Database
We also introduced a brand-new PR Database inside Marketing Tools. It gives teams a dedicated place to manage media contacts, track outreach context over time, and maintain a cleaner press CRM with CSV import/export support and note history for each contact.
Together, these updates make it easier to connect strategy to execution — from planning campaigns and understanding GTM activity at a glance, to organizing the external relationships that help amplify launches in market.