Aprils’ been a big month! Here’s what’s new across Marketing, Sales, and Customer Success.
🛡️ AI-powered MQL spam protection
Your MQL inbox just got a bouncer. We’ve added an AI spam classifier that automatically flags suspicious form submissions and tucks them into a dedicated Spam tab — so your sales team only sees real prospects.
- Email alerts when a submission is marked spam, so nothing slips by unnoticed.
- One-click “Not spam” button to instantly rescue a legitimate lead and move it back into the MQL pipeline.
- Per-account domain allowlist — whitelist trusted referrer domains so partner forms never get flagged.
- Empty-form guard blocks blank submissions before they ever reach your inbox.
👥 Leads land in the right inbox, instantly
Real-time notifications now ping the right rep the moment a lead is auto-assigned. We’ve also shipped a duplicate-lead cleanup pass so your team isn’t chasing the same person twice.
🎯 Bulk-assign target accounts in one rule
Tired of clicking through hundreds of accounts? You can now create a single “assign all” rule per owner and watch your target list fill itself.
🤝 Faster deal close, less friction
- Smarter Close dialog — choosing “Closed Lost” now opens directly on the Lost tab (no more tab-switching).
- Close date removed from Lost deals — because you don’t need a future date for a deal that’s already gone.
- Richer activity types on the deal timeline make it easier to see exactly what moved a deal forward.
📌 Pinned notes
Pin one critical note per lead or deal so the most important context is always at the top — no more scrolling through history to find that one quote from the buyer.
📰 PR Database
A lightweight CRM for your media relationships: track journalists, beats, LinkedIn profiles, and import/export via CSV. Built for marketing and comms teams who need to manage outreach without leaving Subrise.
✨ GTM campaigns leveled up
- File attachments on campaign content for briefs, creative, and references.
- Multi-quarter rendering so long-running campaigns display cleanly across the calendar.
📬 Custom Initiative deliverables
Customer Success teams can now configure deliverable categories per account, so each customer’s success plan reflects what they actually bought.
That’s the recap. More shipping next month — keep the feedback coming.