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Subrise Recommendation – GTM Tech Stack

Are you reconsidering your go-to-market (GTM) tech stack and looking for recommendations ideal for a data business’s unique GTM?
subrise tech recommendations for gtm tech stack

Table of Contents

Are you reconsidering your go-to-market (GTM) tech stack and looking for recommendations ideal for a data business’s unique GTM?

In this Quick Read, we at Subrise have assembled our official recommendations for your GTM Tech Stack.

For the Marketing Team

Email Marketing / Marketing Automation Software: Mailerlite

  • The technical needs for email marketing are clear and mature: marketing automation to support drop campaigns (nurture, risk mitigation and renewal) and non-recurring campaigns.
  • The cost of this tech has gone down significantly, but feature parity largely holds true.
  • With Mailerlite, we find a great value – offering the features most DaaS companies need at price providing significant value.

Website Hosting: WordPress via WPEngine

  • Website builders are now cheap and prolific, but look past day 1.
  • Out of all marketing channels, the website provides the highest ROI for any investment.
  • WordPress is the most flexible CMS on the planet, offering the ability to drive a high volume of inbound leads (MQLs) plus a large ecosystem of developers. At WPEngine, we’ve found the support to be stellar, thus earning our recommendation.

For the Sales Team

Sales Enablement Software: Apollo.io

  • If you’re looking to grow fast, you’ll not only need inbound MQLs, you’ll have to use outbounding tactics.
  • Ideal softwares classic email sequences, but combines it with contact data provision.
  • Apollo.io is our favorite for sales enablement, offering a great value combination of email sequencing, LinkedIn automations and more.

ICP / Company / Contact Info Data: Apollo.io

  • For any outbound motion, discovering contact info for prospects is critical.
  • Email and phone number, often given Linkedin URL, are key to outboun sales.
  • Apollo.io is our favorite, with contact info available for free – with chrome extension.

Can the GTM tech stack be bigger than this? Absolutely. But these four technology items are critical to the foundation of a great GTM tech stack and represent great value, and thus, get the official Subrise recommendation.